Welcome to the Small Business Frontpage

Print
PDF

How to Set a Travel Policy for Your Business

. Posted in from idea to success

<

When you started your business, you probably never even thought about a travel policy. There was far more important work to be done and besides, you could just go online and book things quickly whenever you needed. But now the company is growing, and so are travel costs. It-s easy for those costs to get out of control, especially the more people you add to the organization, so it makes good sense to put together a travel policy to keep things in check.

Print
PDF

Using Twitter and Coupons to Build Customer Loyalty

. Posted in small business stories

twitter to build customer

In 140 characters or less, Parties That Cook shares a regular stream of recipes, events and news for its foodie followers on Twitter.

Occasionally, the San Francisco-based small business, which organizes cooking parties and team-building events, also offers a discount code exclusive to its followers, giving them anywhere from $10 off to 50 percent off the ticket price for its individual cooking classes.

Each time it does, it sees a surge in the number of followers, currently at more than 1,400. On days with promotions, it adds new followers three times faster than on normal days.

“We consider the offer a success because it’s not as much about selling discounted tickets as it is building customer loyalty,” says Crissy Gershey, Parties That Cook’s director of marketing and business development.

Print
PDF

Insurance For A Small Business

. Posted in small business owner's advices

Getting insurance for a small business is often one of the last items on a small business owner’s to-do list. Preparing for the unexpected is a necessity, however, whether you run a home-based business or an entire corporation.

Small business insurance that covers your business protects you from lawsuits, natural disasters, accidents, injuries, property damage, and illness. It can be the difference between surviving a crisis and financial ruin.

Print
PDF

6 Tips for Dealing with International Clients

. Posted in small business owner's advices

When you’re trying to expand your customer base, there’s no reason to stop at geographic boundaries. These days, with the prevalence of high-speed Internet service and low-cost communication services, it’s as easy to connect with a client in Lyons as in Louisiana. There can be strong financial motives for working with international clients, too: If they have a stronger currency, they won’t bat an eyelid at paying your top rates.

However, there can be considerable challenges involved in dealing with foreign clients — here are some tips for getting through the culture clash.